COURSE CALENDAR | WEEK 10 CLASS OUTLINE | Homework

Discussion

1. Review logo research from GoodLogo.com or the Corporate Identity Catalog. Present your logo case study and discuss why it is successful.
2. Review individual logo ideas and sketches. Present your 3 hand-drawn logos. Save the 10 words that you use to describe yourself as a designer or professional until the class has responded to your logos with feedback.
3. Review Lingua Universalis, Lingua Graphica and other reference samples.

Lab

1. Review the Pathfinder Palette and breadlogo
2. Rework your logo sketches based on class feedback. Decide on a final design and create a black and white logo for yourself, one that embodies your identity as a professional.
   1. Scan your finished sketch and save as a jpg.
   2. Create a new document in Illustrator and place your finished sketch (scanned) as a template layer.
   3. Use the shapes tools to build the base of the logo and the direct selection tool to modify paths, as needed. Then use the pathfinder palette, compound path and path menus to unify, divide and modify shapes.
   4. Please do not use the text tool at this time.
3. Loading fonts into Fontbook, Suitcase or other font management tools.
   • Font Categories
   • TypeNavigator
   • Favorite Fonts of 2005
   • Museum of Typography
   • Planet Typography
   • Identifont: Identify a font
   • My fonts: Find, try, and buy fonts

Homework | Week 10

1. Finish your icon logo.
2. From the web, a magazine, or one of the books provided find an example of a type logo and icon logo used together. Notice how the two elements relate to each other. Write a paragraph about how the two elements work together to get the branding message across. Here are two examples:
• Puma icon and type logo
• Northface icon and type logo
3. Typeface Selection to work with your icon logo.
   Do some real research and find a font that will work with your icon logo. We will be creating a type logo to accompany our icon logo. Research font styles. Make an informed decision as to the reason why you will use a specific font. Think about your product (you). The font you choose should reflect the persona of the product. When you find a font you want to use, consider how you will modify it to work with your icon logo. (use the links above)
4. Create a typeface worksheet
   Use the non-typographer’s guide to practical typeface selection, to help you choose a typeface for your logo.
   1. Make a list of those “familiar” typefaces that you trust and know will work well in a variety of projects
   2. Supplement that list with a list of “unfamiliar” typefaces that address any specific objectives for the project at hand.
   3. Test each typeface at small and large sizes
   4. Test both caps and lowercase
   5. Use this sample as a guide.