Vector Art: AD360

COURSE CALENDAR | WEEK 09 CLASS OUTLINE | Homework

1. Lab
   1. Introduction to the Pathfinder Palette
   2. Get files from ADGA2 Server > Week09 or download below:
      • compound path commands
      • pathfinders
      • shape modes
      • shape uses
      • breadlogo
   3. Drop reworked Midterm Projects in the dropbox. Be sure to rename the folder.
      • Example: jsmith_midterm2
2. Discussion (if time allows)
   1. Finish Midterm Critique
   2. Review: Transform tools, Bezier pen tool, color and other Midterm Exam questions.
   3. Logo Project introduction

Homework | Week 09

1. Go to GoodLogo.com or this Corporate Identity Catalog to see some logos that have stood the test of time.
   • Choose one logo and write a paragraph discussing why it is successful.
   • Also take a look at Corporate Identity Resources and view how companies create very specific guidelines for use of their logos and branding.
2. Create a black and white logo for yourself, one that embodies your identity as a professional.
   • RESEARCH, RESEARCH, RESEARCH. We will be creating a symbol logo. Take a look at the definitions and pros/cons of these different logo types:
     • Definitions:
       • The LogoFactory
       • HotChili
       • Elf Design
     • Examples:
       • Symbol or Graphic
       • Wordmark or Text-based
       • Combination
   • Write down 10 words that you use to describe yourself as a designer or just a person.
   • Think long and hard about what kind of image you want to project. Is your style conservative or edgy or somewhere in between? How do you want to differentiate yourself from others? What makes you special? These will all be factors in developing your logo.
   • Make sketches of a symbol logo that is recognizable, simple and reflects your values. Make sure others could describe your logo with at least 2 of those 10 words you use to describe yourself (see above).
   • Bring in at least 3 hand drawn versions to scan in.
   • DO NOT use your name or initials for the basis of your logo!
3. Complete breadlogo and shape uses exercises, if necessary.