EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry, EntertainXYZ is seeking a redefined online presence and identity – to promote the company’s unique approach and vision to a global audience. Additionally, EntertainXYZ would like to promote additional capabilities including print and interactive identity campaigns. The exisiting web site is a brochure site with outdated content and client list. Immediate goals include advancing marketing and promotion of the company via the site at Promax, the industry’s major showcase tradeshow. In addition, a significant goal is to recreate the site so it is scalable and easy to update. Long-term, the EntertainXYZ site will be a tool and a resource for clients and company – with the eventual build out of a client communication area and a corporate Intranet.