August 30th, 2018

Materials needed for THIS CLASS (see Supply List for details):

** Note: if you are unable to afford these items due to financial aid delays, please make arrangements with a classmate to borrow or share supplies.

Discussion

The Elements: basic components used as part of any composition, independent of the medium.

  1. Point: An element that has position (x,y), but no extension or mass. A series of points forms a line, a mass of points becomes a shape.
    Seurat La Parade detail | Seurat La Parade du Cirque
  2. Line: An series of points, which has length and direction. It can be the connection between two points, the space between shapes, or the path of a moving point. A closed line creates a shape.
    Mondrian | Klee | Norman McLaren
  3. Shape: Created by line (contour) or a grouping of points, it is an area that is separate from other areas, defined by its perimeter.
    Popova
    | Gris | Gris | Jacob Lawrence
  4. Organic shape: is one that resembles the flowing contours of an organism.
  5. Geometric shape:  such as circles, triangles or squares often have precise, uniform measurements.

The Principles: basic assumptions that guide the design practice.

  1. Frame: This boundary (rectangle, square, circle) is represented by the edges of the paper or the margins drawn within.
  2. Figure (positive space): The shape of a form that serves as a subject in a composition.
    Craig Stephens | Matisse
  3. Ground (negative space): The space surrounding a positive shape or form; sometimes referred to as ground, empty space, field, or void.
    Matisse | Rubin’s vase
  4. Figure/Ground: The relationship between positive and negative space.
    MC Escher | GDBasics
  5. Obvious (stable) Figure/Ground:  A figure/ground relationship that exists when a form stands clearly apart from its background.
    John Currin | Rousseau
  6. Ambiguous Figure/Ground: A figure/ground relationship that challenges the viewer to find a point of focus. The figure and ground seem unclear.
    Casa Rex | Turner Duckworth (Coco Cola Campaign)

STUDENT EXAMPLES: Can you determine which image demonstrates Obvious and Ambiguous Figure/Ground? And why? Are they all successful or could some be improved? How?
Example 1 | Example 2

Let’s look at some professional design examples from 2017

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