Graphic Design Principles 1

Fall 2016 | COMD1100_LC04 | Prof. Spevack

Classwork Pickup

image of pickup truck

Students from Fall 2016 can pickup their classwork from my office N1127 on Thursdays at 2PM.

IMPORTANT: Please let me know if you plan to stop by. If you don’t confirm, I may not be in my office.

Please contact me to CONFIRM.

Hope you are having a wonderful semester!

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COMD Class 30 | Final Critique

December 19, 2016

Cooper Hewitt Field Trip

COMD1100 / ENG1101 at the Cooper Hewitt.

LAST DAY! All work is due!

  1. PROJECT #6
    • Phase 1-4 (posted to the Class Blog)
    • Bring Proportional Color Inventory and Final Freestudy (to turn in)
  2. Review the class outlines for Class 1-29, Vocabulary, all six Project guidelines, and Understanding Your Grade.
  3. Materials Needed:
    • a portfolio to take your work home.

Discussion / Critique

Grades

  • Turn in all work that has not been graded including all parts of Project #6 and any make up/reworked projects.
  • Make sure your blog posts have all required content from Projects 1-6.
  • Grades will be posted by December 28th.

Work Pickup

  • Collect your previously graded work today.
  • Check this website and your City Tech email to find out when to pickup Projects #5 and #6.

Homework

  • Take a field trip once a week and PLAY & CREATE everyday.
  • Please keep in touch!
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COMD Class 29 | Field Trip + Color Inventory

December 14, 2016

FIELD TRIP!

WHERE: Cooper Hewitt Design Museum
2 East 91st Street
(between 5th and Madison Avenues)
New York, New York 10128

HOW: Take the 4, 5, 6 to 86th Street and walk 4 blocks North and West, toward the park.

WHEN: Meet outside the Musuem entrance at 10:30am SHARP.

  • PLAN AHEAD: Check Google map directions for transportation times
  • You will be back at school by 2pm.

What’s DUE?

Lab/Field Trip

COOPER HEWITT DESIGN MUSUEM FIELD TRIP

At the Museum:

  • Using the interactive pen, “collect” objects from the museum collection and save them as sources for your Proportional Color Inventory.
  • Find a reference that has the following elements:
    1. Dominant color, Sub-Dominant color, and Accent color.
    2. A tint or shade

After the Museum:

  • Visit your custom Museum collection page (as described by the Museum postcard)
    At home or on your mobile device visit cooperhewitt.org/you and enter the code printed on your ticket—everything you collected and created will be waiting for you!
  • OR… Find your objects in the online collection
  • OR.. Try searching by color
  • Right/Control-click on the image to save it for placement in your Proportional Color Inventory.

IMPORTANT: Review PROJECT #6 guidelines very closely and complete:

  1. Phase 2: Proportional Color Inventory
  2. Phase 3: Final Freestudy (directly based on the Proportional Color Inventory)

Questions?

Homework

LAST DAY! All work is due!

  1. PROJECT #6
    • Phase 1-4 (posted to the Class Blog)
    • Bring Proportional Color Inventory and Final Freestudy (to turn in)
  2. Review the class outlines for Class 1-29, Vocabulary, all six Project guidelines, and Understanding Your Grade.
  3. This is your last chance to complete or rework your projects to improve your grade. You will not have time in class.
  4. Materials Needed:
    • a portfolio to take your work home.
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COMD Class 28 | Color Harmony

December 12, 2016

What’s Due:

Grades

  • Check your grade for Project #4.
  • Grades for Project #5 will be posted later this week.
  • If you want to rework any projects before the final class, now’s the time.
  • If you have an INC grade for any project, it will turn into an F if you don’t complete the work for that project.

Critique

  • Present your final Project #5 work for review.

Continue reading

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COMD Class 27 – Free Study

December 7, 2016

What’s DUE:

  • Steps 1-3 of Project #5 : Phase 3 Guidelines
    • 10+ thumbnails and documented research to show idea development and critical thinking.
    • Fully developed preparatory drawings showing your and your partner’s silhouette icon.
    • Color mockup to clearly communicate color personalities and interactions.

Critique

Present your Paired Color Identities Free-Study (in-progress) with your partner.

  • 10+ thumbnails and documented research to show idea development and critical thinking.
  • Fully developed preparatory drawings showing your and your partner’s silhouette icon.
  • Color mockup to clearly communicate color personalities and interactions.

LAB

Free-Study work

  • Scan your drawings – {dropbox link to scans will be here.}
  • Guidance using illustrator to create your icon from drawings
  • Continue work on Free-Study in class
  • Practice good time management. You will present your final work next class. Make this one count!

Homework

ALL PARTS OF Project #5 ARE DUE!

  • Review the guidelines to be sure you have completed everything including posts and comments to the class blog.
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COMD Class 26 | Color Interaction Free-Study

December 5th, 2016

Critique (15 min)

Present your:

  • Color Interaction Research
  • Color Interaction Studies

LAB (1 hour 45 min)

Free-Study – Paired Color Identities with Simultaneous Contrast

Color Interaction Freestudy

Color Interaction Freestudy

OVERVIEW:

Create Paired Color Identities that demonstrate Simultaneous Contrast and an exploration of Color Meaning. Use color and image to represent yours and your partner’s personality. The final work should demonstrate how one hue can have two different identities depending on what hue it is surrounded by. Do this by exploring shifts in value, hue, saturation, and temperature. 

Follow the Project #5 : Phase 3 Guidelines

BY THE END OF CLASS:

  • You and your partner should have completed Steps 1-3 of the Project #5 : Phase 3 Guidelines and should be prepared to start working independently at home.
  • Create a work schedule. You will have approximately one week to complete this Freestudy. Do not rush. Do not procrastinate. Use this project to demonstrate what you have learned in this course thus far.
  • Come to an agreement about your respective color choices and shared contrasting color.
  • Experiment with color palettes to demonstrate your color interactions and relationships.
  • Decide on the layout of your compositions. ie: How will the figure and ground relate? How will the layouts of the paired compositions relate?

Student Examples:

Homework

Free-study Work DUE:

  • Complete Steps 1-3
  • Begin Step 4. Create “mockups” of your final work in Illustrator, Photoshop, or colored pencils/markers. These should communicate your intentions for the color, form, and content of your free-study to the class.
  • YOU WILL BE CONTINUING FREESTUDY WORK NEXT CLASS. Come prepared to work.
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COMD Class 25 | Color Interaction Continued

November 30, 2016

Materials

  • USB drive

What’s Due?

  • Printed Group 1 & 2 Interaction Studies

Critique:

Put your finished Swiss Style Band Poster Freestudy on a computer display for critique. Even though you worked in groups, you should each have a copy of the work to display on screen.

Today you will be using the course project rubric to assess your neighbor’s project. Using the rubric provided compare the Project #4 :Phase 3: Develop guidelines against the work your neighbor has presented.

Lab: NEXT INTERACTION STUDIES

Group 3 : Shifting Hue, Not Value

  • Create (2) color interaction pairs by shifting hue, but not value.
  • Use this example photoshop file.
  • Choose one hue as your small, center square color and attempt to make this one color appear as two by varying the surrounding color in the larger square.
    • Try to keep the perceived value of both the background square and the center square the same. The shift should only be visible as a shift in color/hue in the center square.
    • For the large background squares choose hues that share similar value, but are a different in hue (ie: complements work well to achieve this type of shift).
    • The background hues will cause the center square to appear as if it’s a different hue. This may be a subtle shift in temperature (warm or cool), but observable.

Example: The center square on the right appears reddish-violet when surrounded by green (complement of red) and the one on the left appears more bluish-violet when surrounded by orange (complement of blue). Notice the value doesn’t change.

hue_interactions

adjustments in hue, not value

hue_interactions_bw

adjustments in hue, not value (seen in grayscale)

Group 4 : Shifting Hue and Value

  • Create (2) color interaction pairs by shifting hue and value.
  • Choose one hue as your small, center square color and attempt to make this one color appear as two by varying the surrounding color in the larger square.
    • Make large squares 2×2″ and small squares 1/2 x 1/2″.
    • The small squares will sit in the middle of the large squares and should be the same for each pair.
    • For the large background squares choose hues that are different in value and also quite different in hue. The background hues will cause the center square to appear as if it’s a different hue and also a different value. This may be subtle, but observable.

Example: The center square on the left appears both bluer and darker when surrounded by yellow-orange. The center square on the right appears both lighter and more reddish when surrounded by blue-green.

Hue & Value Interactions

Hue & Value Interactions

Hue & Value Interactions

Hue & Value Interactions

Presentation:

  • Your final Color Interaction Studies should be ACCURATELY PRINTED on laser copy paper.
  • You will need to take your files to a copy shop, like Kinkos on Court St, SaveMor, Remsen GraphicsDo NOT “scale to fit” when printing.
  • Even if your digital files are accurate, if your printouts do not demonstrate the color interactions intended, you will not receive credit for this phase.

HOMEWORK

Phase 1: Discover:

  • Find two examples in any medium (photography, web, print, film, game interface, etc.) that demonstrate an interesting interaction of two or more colors.
  • See guidelines for details.

Phase 2: Develop:

 

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COMD Class 24 | Critique & Color Interaction

November 28, 2016

What’s due?

  • All parts of Project #4 should be complete (on blog or turned in) at the start of class.
  • If you were unable to finish your Poster over the break, we will take an hour

Materials

  • flash/thumb drive

Discussion/Lecture

Color Interaction: 


https://www.youtube.com/watch?v=mf5otGNbkuc#t=463

  • Simultaneous Contrast: When two colors come into contact, the contrast intensifies the difference between them.
    • Example #1: When a middle gray is surrounded by dark gray it appears lighter than when surrounded by a lighter gray.
    • Example #2: Yellow-green surrounded by green appears more yellow, but if surrounded by yellow appears more green.
    • Example #3: Complementary hues have the most striking effect– blue is most intense when seen next to orange.
    • Example #4: Gray or white next to a pure hue, like red, will cause the gray to take on its complement, green.
  • Complementary Colors and After Images: Afterimage is an optical effect that is induced from color combinations. If a color and a neutral gray placed side by side the gray will appear tinted with the complement. Due to the influence of afterimage, our brains try to balance the color with its complement.
    • Example: When we see a blue-violet circle on a green square, there is a small ring of red-violet at the intersection of the background and the circle. The reddish afterimage of the green is blended with the blue of the circle to create a red-violet illusion. If the same color is placed on a gray background, the circle appears bluer.
  • Optical Mixing: When a field of color is composed of small, disparate points of color, the mind fuses the colors into a comprehensible whole.
    • Example #1: Four-color printing process uses overlapping dot screens of Cyan, Magenta, Yellow and Black to produce a wide range of hues.
    • Example #2 : Digital imaging on the computer screen uses tiny pixels of color to produce gradations of hue.
    • Example #3: A mosaic or drawing uses tiny pieces of stone or drawn marks to create a field of color.

Josef Albers: The Interaction of Color

  • Josef Albers was a student of the Bauhaus in Germany and color educator at the Black Mountain College and Yale. His experiments in color relationships are used throughout the world in the study of design and color.
  • Classic experiments involved making one color appear as two by placing it next to different background colors.
  • Check out these color studies created on the Interaction of Color app. Download this app.

References:

Lab

Project #5 : Color Interaction Pairings

Goal: Over the next couple classes we will create four groups of paired interaction color studies– making 1 color appear as 2 different colors by changing its surrounding color. Each PAIR consists of 2 interactions for a total of 4 interactions per page. The small square should be the same for each pair.

  • Each PAIR consists of 2 interactions.
    • Group 1: 2 pairs of achromatic gray studies will explore interactions by shifting value.
    • Group 2: 2 pairs of color studies will explore interactions by shifting value (with color)
    • Group 3: 2 pairs of color studies will explore interactions by shifting hue, but not value.
    • Group 4: 2 pairs of color studies will explore interactions by shifting hue and value.
    • Extra Credit: 1 pair of color studies will attempt to make two different colors look as a like as possible.

Limits:

  • Use photoshop starting with this file.
  • Make large squares 2×2″ and small squares 1/2 x 1/2″.
  • The small squares will sit in the middle of the large squares and should be the same for each pair.

Process:

  • Group 1: Shifting Value Using achromatic grays (black / white gouache or digital), vary the value of the large square to alter the perceived value of the small square. The small square should be the same value for each pair.

    grayscale

  • Group 2 : Shifting Value in Color
    2 pairs of color studies will explore interactions by shifting value (with color).

    • Create (2) color interaction pairs by shifting value in color.
    • Choose one hue as your small, center square color and attempt to make this one color appear as two by varying the surrounding color in the larger square.
      • Make large squares 2×2″ and small squares 1/2 x 1/2″.
      • The small squares will sit in the middle of the large squares and should be the same for each pair.
    • For each pair choose one background hue and adjust the value by adding white or black. Or choose another hue that is of contrasting VALUE (a hue that is lighter or darker).
    • EXAMPLE: The value is altered by adding white to the left square and the complement or black to the right square. The center square appears darker on the left and lighter on the right.

      Blues

      Blues/Violets

    • EXAMPLE:  The slightly muted yellow on the left and the chromatic gray on the right alter the perceived value of the center square.

      Yellows

      Yellows

    • Work with different surrounding hues, altering the perceived value at all levels of saturation (chromatic grays, muted and prismatic) until you achieve a perceptual difference between center squares.

Presentation:

  • Each group of 2 pairs should be laser printed.
    (Recommendation for local printers discussed in class)

    presentation

    presentation

HOMEWORK

Research / Inspiration: 

Experimentation / Iteration:

  • Complete Group 1: 2 pairs of achromatic gray interactions
  • Complete Group 2: 2 pairs of interactions by shifting value (with color)
  • You may have to make several attempts! PRESENTATION AND ACCURACY MATTER!
  • Places to print near school:
    • SaveMor Digital Printing, 87 3rd Avenue, Brooklyn, NY 11217
    • Remsen Graphics 52 Court St, Brooklyn, NY 11201
    • FedEx Office Print & Ship Center, 16 Court Street, New York, NY 11241
    • Staples
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COMD Class 23 | Balance, Symmetry & Freestudy

November 23, 2016

Materials Needed:

Download and bring to class on your flash/thumb drive:

Also bring:

  • Your group’s cross-sensory phrase and color scheme.
  • Your group’s mockup poster using colored pencils, illustrator/photoshop or other materials.
  • If you have a laptop with Illustrator on it, please bring it.

Due today:

  • Completed saturation studies and color wheel to turn in, if you haven’t already.

Continue reading

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COMD Class 22 | Saturation Free Study

November 21, 2016

What’s due?

  • Field Trip Blog Post
  • Bring colored pencils or markers, if you have them.

Critique/Discussion:

  • Field Trip posts
  • All Color Studies. Present all three saturation studies (Chromatic Gray, Muted, and Prismatic) around the room.

Continue reading

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