Advertising Design & Graphic Arts Assessment

Faculty Home | Modification of Assessment Grid for 2004-2005

Please add or modify the Changes sections and press SUBMIT. If you have other suggestions for the rest of the grid, please let me know.

Thanks!!

Goals	Assessment Methods	Results of Assessment	Interpretation	Changes made last year	Changes still to be made
Theoretical Foundation & Design Skills	Course leader evaluation Course assessment by students	Coordinate course sections to ensure consistent content	Are students getting same course content?	Course leaders assigned. Foundation course instructors met to review current course content and to identify key concepts covered in foundation level courses, that should be emphasized. A memo was written containing a list of these design concepts and vocabulary, suggesting that should be taught in all the foundation courses with the goal that students will carry these basic design "abc's" with them as they take their 2nd, 3rd, & 4th year courses. A list of resources (textbooks and periodicals) was also created for foundation level faculty.	changes_theoretical Course leader to hold periodic meetings with faculty and adjuncts A curriculum matrix will be developed to document at what point in the semester design "abc's" will be covered in the 100 & 200 level courses. The goal is to help faculty see how and when course content overlap occurs, and how it can be used to reinforce the basic design concepts. The goal is that our students will "carry" this knowledge from course to course.
Goals	Assessment Methods	Results of Assessment	Interpretation	Changes made last year	Changes still to be made
Creative Skills	Portfolio End of semester student surveys Student exhibitions in Grace Gallery	Need to coordinate sections of typography courses	Students continue to have weak typographic skills	A new text book was introduced in all AD117 typography courses, which is also to be a resource in the 217 & 317 type classes. AD117, formerly taught in a studio class, has been modified to include both traditional studio skills as well as work in Quark Xpress. Students are now able to use their typographic knowledge in practical exercises.	changes_creative Modify 1st semester type class with computer assignments Install 400 Adobe fonts in all labs Upgrade font management software Recent student shows revealed over emphasis on imagery, with typography a secondary element. We need to re- focus on typographically driven design solutions. Need to concentrate on quality, rather than quantity of fonts. Font management software is available, but students are not taught how to use it. We need to teach it. An instructions handout for all students and faculty.
Goals	Assessment Methods	Results of Assessment	Interpretation	Changes made last year	Changes still to be made
Technical Expertise	Student exhibitions Portfolio review	Students remain weak in conventional studio skills Improve student's knowledge of MAC operating system & lab procedures	Course leader to meet with faculty and CLTs to address these issues Tighter control & coordination of faculty	New course added: GA532 Print Production for Designers AD550 course instructors met to review and comment on updated course outline and new textbook. New course outline focuses on current standards based practices and accessibility in the field.	changes_technical Production for designers must be integrated as part of class assignments.
Goals	Assessment Methods	Results of Assessment	Interpretation	Changes made last year	Changes still to be made
Ethics & Personal Integrity	Student random sampling Review course syllabi and assignments	Lack of social awareness	Our consumer based society must be rooted in more than just consumerism	Midterm and final projects with focus on ethical and social issues assigned in the following classes: AD550_2247, 7172; AD360_7149 GA 7320 Cover font and software licenses and copyrightable material as covered in Graphic Artist Guild Pricing and Ethical Guidelines.	changes_ethics Modify course outlines to address ethical issues (AD200\, 300\, 400 & GA110) Address intellectual property issues and plagiarism in all classes Modify course outlines to address Sustainability
Goals	Assessment Methods	Results of Assessment	Interpretation	Changes made last year	Changes still to be made
Communication / Critical Thinking Skills	Results of CPE Class presentations Survey of Faculty	Students had a (?) % failure rate in most recent CPE exam. Indicates need for critical thinking exercises in classroom	Although AD students are learning to be visual problem solvers, they do not transfer these skills to written/verbal communication problems	Introduced "Design Journals" in AD200 course, where students document the development of their projects. Writing intensive courses have been identified in Course Catalog. Student presentations and justification of design required in the following classes: AD550_2247, 7172; AD360_7149; AD560_2248, 7176 AD560_2248 and 7176 students are expected to take part in a National Web Design Contest; the goal of the contest is to provide the opportunity for students to practice business communication outside the classroom environment. AD560_2248 and 7176 students are required to use eTUTOR, a writing assistance support. Students have to submit their writing samples such as term papers, projects and HTML pages to online writing tutors for review. AD160 Students copy write for some on the class projects. GA 7320 do class presentations and role play CSR roles	changes_critical Every course will require student presentations & justification of design Encourage academic courses like English Introduce design form in selected courses
Goals	Assessment Methods	Results of Assessment	Interpretation	Changes made last year	Changes still to be made
Career Preparation	Consultation with Department Advisory Board\, Internship feedback			The following classes are required to build their electronic career portfolios (ePortfolios).: AD560_2248, 7176; AD550_7172, 2247	changes_career

Your Name:
Your Email:
Comments