Polly Waterford

Resume

Objective: Graphic Designer

Summary

• Experienced with design concepts for packaging and advertising
• Photographer with skills in evaluating prints for reproduction
• Familiar with print preparation and production
• Understanding of video shooting and editing for television
• Experience in Photoshop, QuarkXpress, Persuasion, FreeHandFile, PageMaker, Illustrator, Maker Pro, and MS Word.

Experience

Graphic Design

• Created consumer packaging using PMS and four-color processing; prepared designs for photo shoots.
• Produced ad campaign strategies for a variety of products and services.
  • Designed thumbnails, roughs, and final comps for print advertising.
  • Wrote copy for television and print media.
• Communicated corporate identity through design of logo and collateral.
• Created mechanicals; proofed blue lines and color keys.
• Used a wide range of typography to appeal to specific audiences

Photography

• Photographed fashion and food compositions in studio settings.
• Developed portfolio of color landscape prints from across the U.S
• Exhibited photos in two Bay Area locations.
• Won award in black and white community photo contest.
• Black and white darkroom and other technical experience.

Relevant Work History

2000-present - Freelance Computer Graphic Designer, San Francisco

1998-00 - Marketing & Graphics Assistant, Smith & Co., San Francisco

Education

B.F.A., Graphic Design & Marketing, anticipated Spring 2003, San Francisco Art Institute, San Francisco, CA

Marketing Program, summer 2001, Emory University, Atlanta, GA

- Portfolio Available on Request -