Prof. Jenna Spevack
AD650 Advanced Web Design
Project Rubric

Skills

Exceptional

10 points

Acceptable

5 points

Unsatisfactory

0 points

Score

Did student follow instructions given by instructor and complete minimum content requirements?

Followed all of professor’s directions; more than adequately completed the minimum content requirements; added extra material.

Followed most of the professor’s directions; completed the minimum content requirements.

Disregarded professor’s directions and failed to complete a significant part of the minimum content requirements.

 

Was project completed and turned in by specified due date*?

All project elements were completed and turned in on due date.

Site is loaded and functioning on the FTP server for class critique.

Evidence of multiple drafts and attempts (i.e.: project was not completed the night before)

Significant part of project was completed and turned in on due date.

Site is loaded and functioning on the FTP server for class critique, but some part of site is not complete.

Site is not loaded and functioning on the FTP server for class critique.

 

 

Were the presentational (CSS), structural (XHTML), behavioral, and organization concepts of this project understood and demonstrated?

Student appears to have demonstrated and understood all of the following concepts:

  • effective site planning and development process
  • lean, efficient, standards compliant XHTML
  • properly organized and implemented CSS
  • unobtrusive JavaScript

Student appears to have demonstrated and understood some of the following concepts:

  • effective site planning and development process
  • lean, efficient, standards compliant XHTML
  • properly organized and implemented CSS
  • unobtrusive JavaScript

Student appears to have demonstrated and understood few or none of the following concepts:

  • effective site planning and development process
  • lean, efficient, standards compliant XHTML
  • properly organized and implemented CSS
  • unobtrusive JavaScript
 

Does work show a unique graphic style and appropriate color scheme that reflects a professional identity?

Works shows unique and creative attributes. Student obviously created original art and the color scheme is well considered and appropriate to professional goals.

Work shows some unique and creative attributes, but overall looks generic or average.

Work show little unique or creative attributes. Color scheme and art are not original.

 
Does the design grid clearly and effectively reinforce the information presented and follow the defined structure of the site?

Yes.

Every page contains a nameplate, page heading, copyright footer and global navigation and follows a successful site-wide design grid.

The following concepts are understood and demonstrated:

  • visual hierarchy (hierarchy of importance)
  • clear navigation
  • consistent color scheme, graphic style and layout.
  • typography and alignment aid legibility and user confidence.
Almost.

Appears to have demonstrated and understood some of the following concepts, but has not implemented them consistently:

  • visual hierarchy (hierarchy of importance)
  • clear navigation
  • consistent color scheme, graphic style and layout.
  • typography and alignment aid legibility and user confidence.
Needs improvement.

No.

Has not demonstrated or understood the following concepts:

  • visual hierarchy (hierarchy of importance)
  • clear navigation
  • consistent color scheme, graphic style and layout.
  • typography and alignment aid legibility and user confidence.

Needs to be redesigned.

 

Did student present work in a professional and appropriate manner*?

Flawless grammar and punctuation. Overall presentation is excellent.

Some problems with grammar and punctuation. Overall presentation is acceptable.

Several grammar and punctuation errors. Overall presentation is poor.

 

 

     

 

        Total
points

Student:

 
Date:  
Final Grade:  
Comments: