Week 10 | 11.11.09 | Pathfinder

Discussion

  1. If you haven’t already done so:
    EMAIL ME YOUR NAME, LAST 4 SS#’s, and PREFERRED EMAIL.
  2. Last Week’s Propaganda Postcard Winners!!
    1. Antoine
    2. Jackeline
  3. Finish Midterm Critique
  4. Drop reworked Midterm Projects in the dropbox.
    Be sure to rename the folder and the file. Example: jsmith_midterm2
  5. Review Logo Homework

Lab

  1. Introduction to the Pathfinder Palette
  2. Get files from ADGA2 Server > Week10 or download below:

Homework

Create a black and white symbol for yourself, one that embodies your identity as a professional.

  • RESEARCH, RESEARCH, RESEARCH.
    We will be creating a symbol logo. Take a look at the definitions and pros/cons of these different logo types:
  • Write down 10 words that you use to describe yourself as a designer or just a person.
  • Think about what kind of image you want to project. Is your style conservative or edgy or somewhere in between? How do you want to differentiate yourself from others? What makes you special? These will all be factors in developing your logo.
  • Make sketches of a symbol logo that is recognizable, simple and reflects your values. Make sure others could describe your logo with at least 2 of those 10 words you use to describe yourself (see above).
  • Bring in at least 3 hand drawn versions to scan in.
  • DO NOT use the following in your logo design:
    • your name or initials
    • eyes
    • paintbrush, palette, pencil
    • globe
    • computer
    • key
    • light bulb
    • CMYK color swatches